Political digital intelligence
I track how political campaigns perform on social media and work with them to improve their own strategies. I conduct and publish original research drawn from nearly 1,000 political accounts and a decade of experience leading digital efforts on campaigns and at party committees.
SOTU Content and A Signal for Democratic Digital Optimism
Young Democratic politicians experienced the biggest growth spikes after Trump's State of the Union - eclipsing influencers of both parties and Republican politicians.
I’m Nick Richardson. I want you to have more Context.
I’ve spent five cycles in Democratic politics, most recently leading digital strategy at the DCCC across sixty battleground districts and managing $25M+ in digital communications. I built Context because the intelligence tools available to campaigns don’t match the decisions they’re actually making. The analysis I publish and insights available to campaigns in Context are designed to close that gap.