This part is simple. We come up with a plan that answers the key questions: 

What are the unqiue digital communications opportunities in my race and how will an enhanced digital program help me raise money and separate me from the field? How does digital communications ladder up to my organizing, paid media, and communications efforts? What are they saying about me and my opponent online?

… that cures your social-media envy.

A ring-light and a portable mic won’t immediately result in followers. Campaigns need to enlist creative talent to produce and edit their content so it performs well online. Richardson Digital combines political experience with creative chops under one-roof so you don’t have to build an (expensive) in-house creative team. And don’t worry about remembering the campaign Instagram password anymore, we’ll handle the posting for you.

… that capitalizes on momentum.

Together, we’ll turn your partners’ platforms into your megaphone. With licensed tools like ManyChat, we’ll make sure your online supporters are asked to donate, attend an event, and join a community channel to stay up to date with the latest news and shareable content. And no more unanswered Zoom invites sent to the fundraising list - we’ll set up and manage studio-grade livestreams across multiple platforms at once to reach your supporters wherever they are online.

… that shapes the narrative.

We’ll make sure the local creators and national political influencers are talking about your campaign. We have a pre-existing network of creators and in-house research tools that we use to find and connect with local and national voices. We’ll pitch your story and secure a steady drumbeat of collaboration opportunities, interviews, and coverage.

We don’t stop there. Our goal is to form long-term partnerships between them and your campaign. We’ll host events for them to learn about your top issues (and vice versa), turn them into consistent supporters, and create partnerships that you can count on all the way to election day and beyond.